The Dalai Lama:

Engaging Compassion

BGD created a complete campaign for the Dalai Lama's event in Louisville, which drew more than 15,000.

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Collateral materials included:

• Billboards and digital signage

• Event materials such as save-the-date cards, RSVPs, and tickets

• Print ads

• Social media images

• Event signage such as banners and directional/display posters

• Tee-shirts